When the entrepreneurs of Cocoro -advanced lingerie for periods- got in contact with us, we immediately perceived the potential of their idea.
The COMPACTO team was in charge of the creation and execution of a crowdfunding campaign for the production of the first collection of Cocoro. More than 169.000 € were raised. The product became a viral phenomenon, reaching thousands of women thanks to word of mouth, many of whom decided to join and take advantage of discounts offered. The new brand appeared on the mainstream media, as well as in countless blogs. The promotional video, produced by Compacto, achieved more than 350,000 views only during the campaign period.